• Where to begin
• Registration of a foreign language school
• Language school license
• Premises and equipment
• Language school staff
• Advertising school of foreign languages
• Costs and profits
• Business Development Paths

Being able to speak a foreign language is useful for traveling and is considered an asset for getting a good job. That is why people who want to succeed in life and career try to learn foreign languages. And in 2020, a mandatory USE in English is being introduced, which will lead to an increase in demand for tutors. Let's figure out how to make money on it.

Where to begin

Foreign languages ​​are a very competitive niche. Already at the stage of launching a language school, it is important to develop your USP - a unique selling proposition in order to stand out from competitors. You can focus on:

• the experience of your teachers (especially if there are native speakers or people with cool certificates among them),
• a variety of languages ​​(besides "standard" English),
• work with clients of different ages - from preschoolers to pensioners,
• pricing policy (for example, you can immediately offer an annual subscription with a free trial period),
• a variety of tasks that you can solve - in addition to passing the exam, it can be preparing for an interview in English, passing certain tests for emigration, preparing for emigration itself with an emphasis on spoken language, working out phonetics or grammar.

Registration of a foreign language school

The easiest way to register an IP. This will allow you to train and hire teachers, but the company will not have the right to issue special certificates for the completion of courses in English or other languages. Therefore, experts advise to open a NOU (Non-State Educational Institution).

This is a rather laborious process, but it will be easier to “promote” your institution and make money. Pupils will go to study in a specialized institution with great pleasure than to a private businessman. The same applies to teachers. The process of registration with the tax authorities can take up to 1 month. It is most advantageous to choose a simplified taxation system (patent). The main OKVED code is 85.41 Additional education for children and adults

Language school license

A license does not need to be issued only for private tutoring - that is, you can do without it if you teach yourself with the appropriate education. When hiring other teachers, a license is required. You can get the paper you need from the Department of Education of the city. The package of documents includes:

• an application for a license;
• notarized copies of constituent documents;
• notarized copies of permits for the premises from the SES and the State Fire Supervision Authority;
• a curriculum and a certificate confirming the availability of the necessary methodological and special literature;
• personnel information;
• certificate of payment of state duty;
• description of all attached documents.

Check with the local authority for the exact list of documents. Please note that it may change.

One of the popular money making ideas for girls online at home is considered teaching English or another foreign language online, via Skype. This option is suitable if you do not have the opportunity or desire to open your own school, but there is a desire to earn money, education and at least some experience.

Premises and equipment

Experts recommend renting or buying premises near educational institutions, shopping centers and other places with high traffic. It does not have to be a whole building - a few offices will be enough for you. An interesting and at the same time budget option is to negotiate a sublease with an existing educational institution - a school, a lyceum, a technical school, an institute.

May be of interest: An interesting and unusual business idea - selling lamps in the form of animals

It is much more profitable to do this in the central areas of the city, since it is unlikely that you will be able to attract many customers in residential areas. Analyze competitors. If a similar establishment is already open nearby, find another place to set up your business.

The next step to open the school will be renovation, purchase of equipment and furniture. These are the biggest expenses. The educational institution should be modern, with new furniture and equipment. First of all, take care to buy good tables, chairs, cabinets and boards.

At school, one cannot do without educational and methodological literature in accordance with the chosen training programs. You will also need several computers and the Internet. As for design, it all depends on your taste and financial capabilities.

Hang themed paintings and posters on the walls, put funny figurines-symbols with the Eiffel Tower or Big Ben on the shelves. People need to feel comfortable so that they want to come again and again.

Language school staff

To open a successful foreign language school from scratch, you need to find highly qualified teachers. You need to be prepared for the fact that experienced employees can only be lured to a new job by a high salary.

If you want to teach Spanish, Chinese, Arabic, Italian or German in addition to English, you will have to spend even more time looking for teachers. The age of your students also plays a big role. For adult clients, it is best to find a foreign teacher who can teach the nuances of business speech. Teachers in ordinary schools may well teach children, including preschoolers.

Your educational institution should have only experienced, competent and qualified teachers with an impeccable reputation, as the success of the school depends on this. Of the staff, you will also need a cleaning lady and a visiting accountant.

Advertising school of foreign languages

Use all known methods for promotion, for which there are enough financial resources:

• go to schools, institutes and other educational institutions, offer your services. Try to negotiate with the directors so that you are allowed to attend parent-teacher meetings;
• let's go on the Internet, on radio and television;
• create your website on the Internet and groups in social networks, launch contextual and targeted advertising;
• hand out leaflets on the streets of the city and in educational institutions, put them in boxes at the entrances;
• order advertising on transport, stops, in the subway, in elevators and on billboards;
• tell your friends and acquaintances about your business;
• ask all students to leave feedback.

The start-up capital will be used for registration, obtaining a license, renting and repairing premises, purchasing furniture, literature, equipment and advertising.

One-time expenses will be about 200,000 - 700,000 rubles. Every month it is necessary to allocate money for employee salaries, rent, taxes, advertising, consumables, etc. Depending on the number of employees, monthly expenses will amount to 150,000 rubles and more.

The cost of one lesson is from 500 rubles to several thousand. It all depends on whether it is a group lesson or private, what is the level of the teacher, what language he teaches.

Your profit is directly proportional to the number of students. The owners of successful foreign language schools with a full workload and three teachers can earn up to 300,000 rubles per month.

Detailed foreign language school business plan you can download from our partners! We guarantee the quality of calculations!

Professional business plans

An English language school business plan is a great idea to get started in the language school business. It is difficult to organize the teaching of foreign languages ​​and get ahead of competitors, but in the long term it is very profitable and profitable. What steps need to be taken to create successful English courses - read our article.

English is the most popular language in the world, it is a means of international communication used by people all over the world. Knowledge of English is almost always necessary for career growth. This direction is now of interest to many people of all ages.

Creating your own language school is quite difficult. The market for these services is oversaturated with offers: from large language centers to private tutors. They often have many years of experience and boast hundreds or thousands of clients. However, this does not mean that there is no point in working in this direction. Demand still exceeds supply, and moreover, the next few years will only grow. Quality services will always find a response from customers.

Who can open a language school

Usually, professional teachers with many years of experience working with children and adults think about how to open English language courses. Often this idea comes to tutors who are convinced that classes with individual clients are not capable of realizing their full potential. Excellent knowledge of English is an important condition for opening your own school. In such a situation, the entrepreneur will be able to teach and lead groups himself.

On the other hand, practice shows that it is also possible to organize a good school for businessmen who do not know English and have never taught it, but who are able to select professional employees and promote their services.

An English language school is an inexpensive and fast-paying type of business

What investments are needed

The business plan of a foreign language school does not involve large costs. This is an inexpensive and fast-paying type of business to organize. The main part of the cost will be the rent of the premises. If an entrepreneur owns a suitable premises (an auditorium with an area of ​​approximately 50-70 square meters), the cost of opening a school is completely reduced to several tens of thousands of rubles. Renting a suitable room will cost an average of 30-60 thousand rubles.

It is desirable to locate the school in a convenient area, in the central part of the city. The more convenient it is for clients to get to the place of classes, the greater the flow of students will come to the lessons. The classroom for classes should be well renovated, bright, comfortable. It is better to choose a room where the repair has already been done. Otherwise, you will need to invest about 50 thousand rubles in the design of the audience.

Tables with chairs are required for classes. Their number depends on the size of the group: usually in language schools the largest groups do not exceed 15 people, respectively, 8 tables and 16 chairs are enough. The teacher needs a separate table, chair or office chair. You can also buy furniture within 50 thousand rubles.

The audience should be equipped with a writing board(chalk or with markers). Additional equipment such as laptops, printers, projectors should be purchased in a few months, when the first profit appears.

As for methodological materials, it is not necessary to purchase sets of textbooks and workbooks. Modern methods of language learning focus on live communication, audiovisual perception, and not the mechanical performance of the same type of exercises. The necessary didactic materials, texts for reading and translation can be found on the Internet and printed by yourself. In addition, most teachers have already accumulated a solid stock of various tests and tasks.

Thus, the initial investment in the opening of the school does not exceed 200 thousand rubles. And if it is possible to rent a room with a good repair and suitable furniture, the initial costs will not exceed 100 thousand rubles.

What profit can you get in the first months of work

Often people go to learn a foreign language twice a year: in September (the beginning of the school year) and in January. Therefore, it is better to orient the start of the school for one of these months. On average, for classes twice a week in groups, clients are willing to pay from 2,000 to 4,000 thousand rubles. You can organize 4 or even 5 groups of 10-15 people.

The class schedule may look something like this: Monday-Thursday, Tuesday-Friday, Wednesday-Saturday, Tuesday-Thursday, Saturday-Sunday. A classic lesson lasts 2 academic hours (90 minutes), which means that you can conduct classes in 2-3 groups on one day (more hours will overwork the teacher).

If you manage to recruit at least 4 groups of 12 people with a payment of 3000 rubles, for the first month you will receive 144 thousand rubles. To increase profits, you need to take individual practitioners during your free hours with payment of 800-1200 rubles per hour (academic). 5 individuals who study twice a week for two academic hours will bring about 80 thousand rubles.

The classroom for classes should be well renovated, bright, comfortable

Features of working with different categories of students

Everyone now learns English: three-year-olds and respectable adults over 50. Each group has its own goals that need to be taken into account when building a curriculum. For example, parents bring small children, believing that it is easier to learn a language at a young age. Students and young people come to study for exams, to look forward to a better job in the future, or just to get to know each other and communicate while traveling. Mature people are more actively interested in business English. The older generation is pushed to learn a new language by a work or life necessity, for example, moving.

All these features must be taken into account when forming groups and building classes. In addition, it is obvious that preschoolers and elementary school students are not able to study for 90 minutes, their lesson lasts a maximum of 60 minutes, or twice for half an hour with a short break. Visits to these groups should be rescheduled for the afternoon and morning.

On the contrary, it is most often convenient for adults to practice in the evening, after 17 hours. Individuals, as a rule, themselves choose a convenient time for classes. The school must also be open on weekends in the morning. Of course, on Saturday evening there will be no flow of customers, but many are ready to devote the morning and afternoon hours to training.

The school schedule may look like this: from Monday to Friday from 11 to 21, Saturday and Sunday from 11 to 14. Try to organize the work so that the groups do not interfere with each other, and at the same time, the audience is not idle. Fill the time with individual students, small groups, and so on.

What does it take to educate children?

How to open an English language school for children has several important features. They mainly focus on the method of conducting classes. If adults come to the language school for a specific purpose, then the children are brought by their parents. The child often does not understand why he comes here. The task of the teacher is to interest even the smallest students and ensure their progress (so that parents understand what they are paying for).

It is good if the teacher has experience in organizing the education of young children. Otherwise, you need to select and study methodological materials on this topic. The main rule is that the child should not be bored in the lesson, he should not be scolded and harshly criticized. Learning should be like a game where the child learns new things and makes new friends.

Each group of students has its own goals that need to be taken into account when designing the curriculum.

How to differ from competitors

In any city there are several language schools and several dozen private tutors. It is necessary to initially identify the difference between the new school and the existing ones. This is quite difficult to put into practice, since there are already schools on the market where foreigners teach (including those who do not know Russian), offer the most innovative methods and much more.

The main mistakes due to which a language school can quickly fail in the market:

• use of outdated teaching methods- no one will pay money for solving problems in old workbooks and pronouncing formulaic phrases;
• time-consuming movie viewing, TV shows and cartoons (for children) - again, people rightly decide that they can do this at home and leave such an institution;
• lack of an individual approach to clients, ignoring the personal requirements, wishes and questions of students.

Any of these mistakes can lead to customer churn. and ruin the reputation of the school forever. Therefore, make sure that teachers do not make such mistakes, do their job professionally and help clients get exactly what they came for.

Buying a Language School Franchise

There are currently several fairly well-known English language schools selling franchises on the market. This is a good option for starting a business, because for a certain fee, along with a well-known brand, an entrepreneur receives a business plan, a lot of recommendations, and often even promotion services. The famous name, the international status of the company and the wording "teaching English" from some year (that is, for example, for several decades) will definitely attract attention and bring many students.

On the other hand, the opening costs will increase in this case. Franchisors are always very strict in the selection of teaching staff - it is quite possible that they will have to present all diplomas and certificates or even pass internal testing. Whether the costs of the expected result are worth it is up to the businessman to decide on his own.

Together with a well-known brand, an entrepreneur receives a business plan and a lot of recommendations.

Distance learning

Many who want to learn English are now interested in distance learning. This method is attractive in that it saves time on the road, allows you to study one-on-one with a teacher in comfortable conditions.

A good language school should provide such services. Teachers should master videoconferencing. For such a lesson, you need a computer or laptop, a microphone and headphones (standard and inexpensive equipment). Remote classes usually have a standard duration of 45-90 minutes. The price of the lesson is also approximately equal to the usual individual lesson, that is, about 1200 rubles.

Website and promotion on the Internet

A successful language school must have a website and social media groups, where information about services, teachers and student success is regularly published. This is the visiting card of the institution, which will show students and potential clients how modern the approach to learning is, how interested you are in what you do.

To develop the site, you need to attract a temporary specialist. Since the structure of the site will be simple, with only a few sections (“Main”, “About the school and teachers”, “How we teach”, “Types of classes and tuition fees”, “News”, “Reviews”), the development of the site will cost 8 -10 thousand rubles. After creating the site and groups, you need to constantly engage in their content.

Also it is useful to invest in contextual advertising- so information about the language school will be seen by all users from a suitable region who have recently been looking for something about teaching English.

Conclusion

Teaching English is the most promising language school market. The demand for it is very high and will only grow in the coming years. It is quite difficult to organize popular English courses in a highly competitive environment, but a competent approach and recommendations given above will help in achieving success.

How to open an English language school - 3 competitive advantages + 5 ways to promote + 5 working secrets from business pros.

Capital investment in school: from 150,000 rubles.
Payback periods: from 6 months.

Often asked by people who themselves know him perfectly.

Relatively small capital investments and staff are required to start.

At the same time, the demand for the service remains stable.

More and more people are learning English for career growth, travel abroad and just general development.

However, desire alone is not enough in the face of fierce competition.

It is important to conduct a marketing analysis, choose advertising methods, correctly register activities and calculate costs.

What documents are needed to open a language school?

In order to open an English language school, it is enough to register as an individual entrepreneur (IP).

The paperwork process is simple.

Therefore, even beginners will be able to cope without recourse to intermediaries.

Language courses are an educational program, the existence of which is possible only after obtaining a license.

Only she gives the right to hire training staff.

The good news is that this document no longer needs to be renewed every 5 years.

Once you get a license, you can use it for the rest of your life.

If only you will teach, it is enough to register an individual entrepreneur.

Do not forget that you will also need to register with the tax service.

How to open an English language school: marketing analysis

Interesting fact:
Although English is only the third most popular language on the list, the total number of people who speak English is over a billion. This is approximately one in seven earthlings.

The demand for learning foreign languages ​​is currently not fully satisfied, despite the active competition and saturation of this segment.

In addition to English, French, German, Italian are popular.

People need to increase the level of knowledge in order to improve their working skills, travel to other countries, to emigrate abroad, distance learning in foreign educational institutions.

To open English language courses, it is first important to analyze the situation in your city and the market in general.

Analysis of the target audience of the English language school

Experts recommend choosing a separate, narrow niche for promotion.

For example, teaching young children or preparatory courses before passing international exams.

In general, the target audience of English language courses are the following categories:

• tourists;
• children from 3 years old;
• emigrants;
• employees of companies in which English is necessary for career advancement;
• people who learn English for self-development;
• future teachers.

List of competitive advantages for the school

It has already been mentioned more than once that the competition in the segment is very high.

To ensure that the demand for language courses does not pass you by, it is important to highlight a few powerful competitive advantages.

Before you open an English school, it is important to make sure that it will have distinctive features:

Certificate.

A big plus if after the end of the course you can issue certificates of study to students.

Of course, it will not work to issue an international diploma.

But here is an ordinary sheet of praise or an internal certificate - yes.

For students, this is an incentive to study better, an opportunity to brag to friends, and a document that can decorate a resume.

If you are just about to open courses, dumping prices is a justified step.

Affordable prices always attract customers.

And this will allow you to launch "word of mouth", which is the best method of advertising.

Native speakers.

As you know, the best way to learn a foreign language is through practice.

A significant competitive advantage is the presence of a native speaker in the classroom, who will improve living speech with students.

Often people know English very well, but are embarrassed to speak it.

Classes with a native speaker will help overcome this difficulty.

Methods for promoting an English language school

It is important not only how to open an English language school but also how to attract customers.

Of course, the most effective method is word of mouth.

But in order for the rumor about you to begin to diverge in all directions, you need to attract the first visitors.

To promote an English language school, use the following advertising methods:

No organization that seriously positions itself can do without its own website.

It will become your representation in the virtual space.

Promotion on the Internet attracts financial accessibility.

The site needs to be optimized, filled with interesting content, promoted using contextual and banner advertising.

This task should be entrusted to specialists.

But if you want to save money, you can take matters into your own hands and learn the basics of virtual promotion yourself.

It is not worth completely abandoning standard promotion methods.

English courses are the area of ​​business in which holding promotions and competitions works great.

For example, you can offer a client an impressive discount (20-30%) for an invited friend.

1. If the main clientele are children, it makes sense to conclude cooperation agreements with ordinary educational institutions, kindergartens and other places where young parents can gather.

How to choose a room to open an English school?

You can open a small language school where only you will teach, not even in a separate room, but by renting a class in an educational institution.

Then the cost of rent will be much lower, and you will get more funds to invest in educational materials.

In general, choosing a place, you should not encounter any difficulties.

It should be a room that customers can easily reach by car and public transport.

For large cities, renting a place in the center is not fundamentally important.

Indeed, due to high competition, it may happen that the client will turn to the company that simply turns out to be closer to home.

However, for small towns, accommodation in the center is really more convenient and prestigious than on the outskirts.

In addition, as a rule, you can quickly and easily get to the central region from almost any part of a small settlement.

What equipment is needed for an English school?

To open an English language school, you will need a less extensive list of necessary equipment.

To create a “base”, it is enough to purchase the necessary manuals, classroom furniture, a board, equipment for a rest room.

The larger the population and the higher the declared level, the more equipment will be required.

And the more solid the investment will be.

Equipment criteria	Description
For activities with children	Educational posters, flashcards, small toys, children's books with large print and bright pictures. It will also be a good help to purchase a projector for demonstrating cartoons in English.
Tutorials	It is important that educational materials are as "fresh" as possible. A big drawback of school education is teaching from Soviet-era books, where the information has become obsolete. The same can be said about the level of teachers. In a language course at a private school, you can give clients useful, up-to-date knowledge. The best material is considered to be modern manuals from America, complete with workbooks. It is good if you can also collect a library for students from popular books in English and periodicals.
Furniture	Tables and chairs for the classroom, armchairs and a table for the seating area.
Technics	In order to open a small school of English, it is enough to purchase 1-2 computers, a Wi-Fi router and a working mobile phone.

How to choose staff for the school?

You can open an English language school on your own with the help of family members.

However, for the development of the case, the staff cannot be less than 2-3 teachers.

In addition, you will need to perform administrative work, hire security and.

Also find specialists in creating a website and promoting the school on the Internet.

How much does it cost to open an English language school?

Considering that former teachers and tutors often decide to open an English language school, the issue of financial investments becomes the most important.

How much it costs to open a school depends on a number of factors: the area of ​​the rented premises, the number of clients, the advertising methods used, and others.

Consider the average cost estimate for opening a language school.

Capital investment in an English language school

Regular investments

Do not forget that in addition to a one-time start-up investment, the school will need regular support for the following items:

Payback period for an English language school

Income, and, accordingly, the payback period, depends on the occupancy of your English language school.

According to average indicators, if there are only 2 teachers in the staff and an ideal 100% load, the business will bring the owner 150,000 - 200,000 rubles.

As you can see, this amount slightly exceeds the amount of monthly expenses.

With such indicators, the payback will come, approximately, in six months.

You can increase profits by scaling: invite new teachers, introduce additional classes, open additional points.

To open a successful English language school,

watch a video of an interview with an experienced entrepreneur in this field of business:

5 Pro Tips for Starting a Successful English School

Coping with tough competition is easier, oddly enough, in big cities.

There, for many, the item “proximity to home” will be added to the competitive advantages.

People love learning through play.

Enter days devoted to interactive teaching methods, watching films, discussion club meetings.

For high-quality language learning, regular work is necessary, and not just a couple of times a week when the client comes to class.

Enter homework and remote support form.

So students will learn faster, and loyalty to the English school will increase.

A good bonus for an English language school is to open a lounge with a cafe.

Students over a cup of coffee will be able to chat, complete assignments, wait for the start of the lesson.

Such loyalty systems are very active in attracting new customers.

If a person comes to the first lesson at a discount, and receives the highest level of service, he will definitely return again.

How to open an English language school so that the business allows not only self-realization, but also generates income?

In addition to investing effort and money in opening a school, it is important to regularly engage in its development and promotion.

No competitive advantage will force clients to become permanent if the level of training is low, as well as the qualifications of teachers.

Personnel improvement courses, thematic events, an advertising campaign on the Internet will create a constant flow of students.

In this case, no competition will be fatal for the business.

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Reading 8 min. Published on 01/21/2020

Knowledge of a foreign language is becoming a necessary component for running a modern business, diverse trips outside the country and beyond. General globalization has brought the activity of linguistic centers into the category of the most demanded and profitable. How to organize a school of foreign languages ​​from scratch? What do you need to know to open a linguistic center? An example of a ready-made business plan for a linguistic center with calculations of costs and payback periods.

Opening a foreign language school, where to start? Registration of a linguistic center

At the preparatory stage, determine:

1. Student audience . Classes for kids, students or adults.
2. Range of languages ​​taught . The greatest demand is for English and German, Italian, Spanish. In the future, the language palette can be diversified.
3. Main areas of study : preparation for international tests, tests on certain systems, a foreign language for communication or for specialized applications (in maritime professions, medicine, etc.).
   The organization of Russian business always begins with registration in the tax structure.

That is, it is necessary to choose the organizational and legal form of future activities:

• more suitable for beginners. Less paperwork. It is possible to provide paid services, hire staff and rent space. However, it is not possible to issue certificates. Therefore, the activity of the IP is advisory in nature, it cannot be called educational from the standpoint of the law - the services are provided by a specialist in the field of foreign languages, and not by a teacher.
• A full-fledged educational structure will require the status of a non-state educational institution (NOE) or the format of a commercial institution (LLC). This allows issuing to clients who have completed a training course a document confirming that they have received additional education - the fact of training is confirmed by a certificate or certificate.

So, they start with the following organizational and legal steps:

1. Setting up a business is the choice of its form.
2. Registration with the tax service and the Pension Fund (state or non-state).
3. Licensing of the activity of the center of linguistics.

What documents are required for the work of the school of foreign languages? Licensing of the linguistic center

In fact, the license confirms the readiness of the linguistic center to conduct classes at the proper level. This concerns the qualifications of the composition of teachers, classroom equipment, the quality of teaching methods, and so on. The issuance of licenses is the responsibility of the Ministry of Education (its local branch).

The package of necessary documentation is voluminous.

You must provide:

• founding documentation.
• Papers for the premises (a lease agreement or a document confirming the right to property).
• Application for a license.
• Receipt for payment of state duty.
• Documentation for personnel (diplomas, etc.).
• Information about the availability of special literature.
• Study plan.
• Permits issued by the fire service and sanitary and epidemiological supervision.

Of course, the full list requires clarification from the Ministry of Education.
Note . All copies are notarized. The term for consideration of submitted documents is 60 days. No extension required. For some time now, the period of validity of the license has been unlimited.

Where is the best place to open a linguistic center: location and premises for a foreign language school

When choosing a location for the location of the linguistic center, you need to be guided by several parameters:

1. Convenient transport interchange (proximity to bus stops, metro stations). The client should not experience inconvenience getting to school.
2. Availability of parking spaces (preferably free).
3. It's a good idea to open in one of the central urban areas, but those where the population density is high are also suitable. In this option, the first clients will certainly prefer the evening form of training. This means that the illumination of the territory is also of great importance.
4. It is important to choose a prominent place - in the 1st line of houses. This will make it possible to use the cheapest type of advertising - a sign.
5. Office centers with a pass system are considered only if there is a separate entrance.

A few words about the room itself. To accommodate several classes, 100-150 "squares" will be enough.

The main requirements mainly affect the issues of comfort:

• Soundproofing of every room. Classes held in one classroom should not interfere with a similar process in another classroom.
• Good classroom lighting.
• Good microclimate system.
• Equipped bathroom.
• Ability to connect to the Internet.

A relaxation room with the opportunity to drink tea and have a snack will not interfere. Many students will come after a hard day's work.

What is needed to organize the work of a linguistic center: a list of necessary for a foreign language school

A school in which foreign languages ​​are taught is opened after the completion of certain organizational measures. They relate to the equipment of the premises, interior design, recruitment, selection of training methods, promotional events and the definition of marketing policy. Let's deal with everything in order.

Equipment

It’s easy to guess what to equip the classes with:

1. Tables and chairs.
2. Shelving.
3. Boards (preferably magnetic marker).
4. Computers (one is enough to start).
5. Router.
6. Air conditioning, fan, heating appliances (if necessary).

For greater convenience of students, it is necessary to acquire:

• cooler.
• Microwave.
• Electric kettle.
• Wardrobe for clothes.
• A sofa for those waiting to enroll in the course.

Do not forget about the reception. This is a special workplace. It requires a special furniture set and computer equipment.

Interior design

A full-fledged language school needs a corporate identity, a memorable name and logo. Based on their own image, the interior is designed. Of course, this is a job for design professionals.

1. A mixture of styles (modern and canonical) is acceptable.
2. Use no more than three colors when decorating. For example, by giving preference to pink, yellow and blue, you can emphasize compliance with levels A, B, C. These levels are accepted in the European system in relation to the study of foreign languages.
3. Natural materials for furniture and wall cladding are welcome.
4. On the walls are canvases with various images or statements in the language being studied.
5. The abundance of bright colors is excluded, mainly pastel shades are used.

It is important to create a stylish interior conducive to learning.

Inventory

This category includes:

• Sufficient amount of stationery.
• Consumables for office equipment.
• Educational kits (textbooks, manuals, manuals, etc.)
• We'll have to buy a safe for documents.
• Other little things without which it is difficult to work with students.

Personnel and teaching methodology

Employees are selected using special services or on the recommendations of friends.

The staffing of the language school consists of the following specialists:

1. Directors or a general manager.
2. teachers . List of requirements: a diploma of higher education, two years of teaching experience (minimum), knowledge of the language (spoken and written), the availability of a proven teaching methodology, knowledge in the field of cultural characteristics of foreign countries will not interfere.
3. Administrators . It's better to hire a spirit person for shift work.
4. cleaners . She only has a few working days a week.
5. accountant - Remote work recommended.

There are only three main methods of teaching languages: commutative, project method, training lessons. Which one to give preference to, each business owner chooses independently. As a rule, teachers who already have certain experience in this aspect are engaged in this activity.

Advertising and marketing

• It is better to entrust the creation of a logo and the formation of a brand to a freelancer.
• At first, it is recommended to actively distribute flyers in the area where the school is located. This will be a kind of notification of passers-by about the new educational institution.
• Bonus programs and promotions contribute to the development of the client base. For example, a story about a school in social networks is encouraged by a free lesson, a friend brought to class is given a 10% discount, everyone who wants a free 1st lesson, and so on.
• Without your own website or page in social networks, it is difficult to get promoted. The Internet resources contain detailed information about the linguistic center with a schedule of classes, information about enrollment in new groups, a list of teaching staff, and so on. This method has a great effect on increasing customer loyalty. It is important not to ignore the SEO optimization process and save on contextual advertising.

Many experts consider word of mouth exposure to be the most effective advertising. Of course, it is difficult to argue with the effectiveness of human rumor. However, first you need to attract students and develop a positive reputation. Only after that, language school graduates will begin to tell their surroundings about a great educational institution with a cozy atmosphere and professional teaching staff.

Business plan for a foreign language school: calculation of costs and profitability of a linguistic center

Funds needed to solve organizational issues:

Cost item	Amount of payments, in rubles
Registration with government agencies	50 000
Licensing	2 600
Repair of rented premises	50 000
Equipment + inventory	310 000
Installing a sign + creating a website	70 000
Total	482 600

Monthly expenses for the salary of employees, including teachers, whose income consists of a salary and interest for the lessons:

Approximate calculation of current monthly expenses:

Note . The amount of wages refers to variable costs.

Summing up the costs, we get the initial investment indicator -
873,600 rubles.

Approximate rates:

• The price of group lessons is within 1,5005,500 rubles per month of training.
• The cost of individual lessons within the framework of 2 50010 500 rubles for each month of training.

In this case, the duration of the course is not taken into account. The term of study can be from a month to a year or more. The period of training depends on the methodology taught and the goal of the client.

Suppose that on average (in the morning, in the evening, on weekends) five groups of 12 people work monthly, another 25 people work individually or in small groups. For calculations, we will use the average rates.

Then:

12 x 5 x 3,500 = 210,000 rubles.
25 x 6,500 = 162,500 rubles.

• The total monthly revenue is 372,500 rubles.
• The amount of net profit minus operating expenses of 324,050 rubles is 48,450 rubles.
• Profitability at the level of 15%. Payback period 10-12 months.

Business success directly depends on quality training and a wide range of languages, which ensures a continuous year-round client flow.

On a note . During the school holidays, there is a great demand for summer camps, where children learn a foreign language in a relaxed way.

Detailed instructions will help you plan how to open a foreign language school, find out what you need to purchase and what you will have to spend on, how much money your own teaching business in this area can bring, and what you will have to take care of when starting your own language training center.

Organizational issues of creating such a business

Foreign language teaching can be offered for different purposes and for different categories of clients. You can create a business in this area in the format of advanced training courses, classes with a tutor, a foreign language school, an educational center for kids, schoolchildren, students or adults. The organizational and legal form of the organization depends on the choice of specialization and the planned scale of activity.

1. Registration as an individual entrepreneur;
2. Creation of a non-state educational institution or an autonomous non-profit organization.

Permits and tax burden

Individual teaching activities are not subject to licensing, but no state documents on the completion of training will be issued to clients, nor will final certification be carried out. This option is more suitable for teaching adults in courses, for them it is often not so important to have papers confirming their linguistic qualifications, the main thing is real knowledge of the language.

There will be no problems with hiring other teachers, the new legislation in the field of education allows the employment of individual entrepreneurs for the work of other teachers (no more than 15 employees in total when working on a patent). There is only one clarification: if an entrepreneur works alone and attracts freelancers, then he will not need a license, and when hiring other teachers on a permanent basis, he will need to obtain permission to conduct this activity. As a taxation system for educational activities, you can choose "" (6% of income or 15% of the difference between income and expenses) or a patent (for self-employed individual entrepreneurs).

If training is expected with the issuance of documents confirming the qualifications of graduates, then you will need to register a legal entity (NOU or ANO) and obtain a license from the local department of the Ministry of Education. With this type of organization, the client, upon completion of training, can receive a certificate or certificate of additional education. But for licensing, it will be necessary to prepare a voluminous package of documents, mainly proving the suitability of the premises for conducting classes and the level of material and technical equipment of the institution, the professional qualifications of teachers and the composition of curricula. A package of documents and an application for a license are considered in Rayono within 2 months, the license is valid for 5 years, and then it must be renewed.

Necessary base for teaching foreign languages

What does it take to open a language school? In addition to direct knowledge of the language, a penchant for teaching or at least organizational activities, a novice businessman will need other resources to create his own educational center.

Individuals will stand apart in the list of foreign languages ​​required for any courses. The staff may include native speakers, or Russian-speaking teachers and linguists with the necessary qualifications in English, German, French or Chinese. Properly selected teaching staff is the key to the success of an educational institution. They will go to a good teacher on the recommendation and, therefore, a businessman will be able to reduce the cost of attracting customers through word of mouth.

Even if you decide to conduct classes on your own and teach all clients, you will need the services of support staff for the company's accounting services, IT support, security, cleaning, etc. These non-core services can be outsourced and contracted with specialized companies providing the relevant specialists.

The main items of expenditure when launching a foreign language school

There are other business needs that require start-up investments at startup. You need to spend on the following items of expenditure:

• Premises (classroom, auditorium, conference room, office with an area of ​​20–50 sq. m. at the rate of approximately 2 sq. m. per person) for the required number of students, taking into account the number of groups, their occupancy and schedule. Licensing requires that such premises receive approval from the sanitary and epidemiological station, the fire department and other regulatory authorities (it is better to rent them in a building that already meets all the necessary standards).
• Furniture and equipment for classrooms (desks or tables, chairs, blackboards or projectors, computers for teachers and tablets for students, speakers and headphones, language phones).
• Auxiliary teaching materials (textbooks, additional literature, workbooks, audio recordings and videos, posters and other visual aids), as well as stationery and supplies.

The most important intangible investment is the training program and methodological materials that will help build the language teaching process with maximum effect, in relation to the selected audience and categories of clients.

Financial aspects of language teaching activities

A business plan with recommendations on how to open a foreign language school includes a list of necessary expenses and possible income from this type of activity. It is worth starting a financial analysis by determining the size of the starting capital.

How much money will be needed to prepare for the opening of an educational linguistic center:

• or a legal entity - 1000-5000 rubles, as well as expenses for - another 1000-2000 rubles at a time.
• The cost of renting and repairing the premises depends on the condition and area of ​​​​the premises itself and its readiness to receive students, and most importantly, on the region, location and appetites of the landlord. You can meet the amount of 5-10 thousand rubles for a small class or pay the first month of rent in the amount of 50-100 thousand rubles for a whole complex of premises, and also spend several tens of thousands of rubles on putting it in order.
• The purchase of furniture and equipment - a computerized class for 5-10 students will cost about 100-150 thousand rubles, but you can get by with a minimum of costs, basic furniture and simple equipment in the amount of 5-10 thousand rubles per office.
• The purchase of teaching materials and manuals - a set of educational literature can cost from 500 rubles to several thousand rubles for each student.
• Consumables - for 1-5 thousand rubles, you will have to stock up on stationery, paper, consumables for office equipment and other little things to work with students.

In total, starting costs can range from 20–40 thousand rubles (for one classroom and for a total of 10–50 students) to 300–500 thousand rubles (when opening a full-fledged educational institution with many groups and several separate classes).

Costs of running a training center

The costs do not end there, because current activities will be accompanied by other fixed and variable costs:

• payment of rent and utility bills - from 5-10 thousand rubles to 100-150 thousand rubles per month;
• salary and deductions for employees (for a self-employed individual entrepreneur - only deductions to funds) can reach 10-70 thousand rubles per teacher, taking into account his teaching load, group occupancy, average salary in the region and other factors;
• taxes and accounting services - from 3-5 thousand rubles per month to 10-20 thousand rubles per month;
• purchase of new benefits, stationery, consumables - 1-5 thousand rubles and up to 10-15 thousand rubles;
• payment for the services of support staff - from 2-3 thousand rubles. up to 10-20 thousand rubles per month;
• advertising and site maintenance - from 1-2 thousand rubles to 5-10 thousand rubles per month.

In total, it can take from 20–30 thousand rubles to 250–400 thousand rubles or more per month to maintain the work of a foreign language school, depending on the scale of work and the number of teachers.

Income of the educational center: where does the money come from

Accordingly, the business should bring in more money than is required monthly for its maintenance. The cost of foreign language teaching services is influenced by the average prices in a particular city, the qualifications of teachers and the level of education. Average rates are as follows:

• group classes (5-10 people or more) - from 1000 to 5000 rubles per month or more;
• individual lessons (1-2 people) - from 2000 to 10000 rubles per month.

According to the schedule, there can be one or 2-3 classes per week lasting 1-2 academic hours. The load per teacher is 10–18 ac. hours per week, on average he can work with 2-3 groups and the same number of individual students. Proceeding from this, it is necessary to calculate the potential number of groups, and therefore plan income.

Working independently with 20-30 students (in groups and individually), an entrepreneur can receive about 30-100 thousand rubles per month. Measures such as hiring employees, tighter schedules, and more classrooms would increase income by the same amount per new teacher. If there are 5 teachers and if they are fully loaded, you can receive about half a million rubles of income per month. But then the school needs to work simultaneously with 100-150 students.

The payback period of such a linguistic center ranges from 3 to 12 months, but it all depends on the amount of initial investment, as well as on the monthly ratio of income and expenses.

Whether it is profitable to open a foreign language school depends only on whether a novice businessman can recruit the necessary number of students in order not only to break even, but also to make a profit from teaching English, Chinese or other languages. But the main thing is whether he will be able to maintain the quality of education at a consistently high level so that the flow of clients does not dry up all year round. To do this, you can provide special offers for summer camps, for those who want to prepare for exams or for those who want to “bring up” their knowledge before a tourist trip.